To start the semester productively the “Global Business Management registered society” organized a workshop on 14th October 2017 regarding its public relations activities. The main purpose was to broaden the level of awareness of the bachelor program “Global Business Management”. In order to provide professional support Anders Mertzlufft, director of Hill+Knowlton Strategies, made his way to Augsburg and chaired the workshop. The board members and a group of voluntaries brainstormed ideas and defined the next steps that had to be taken in order to reach the aim. To highlight some examples, they produced an action plan for some social media campaigns and agreed to create an image film. Especially Mr. Mertzlufft’s qualifications and expert knowledge made the day a great success.